Ratrix's Capabilities

RATRIX has negotiated information-sharing arrangements with RRC and other affiliates to lower research costs. RATRIX also maintains a proprietary relationship with ORC to conduct efficient market research at low cost and in a timely manner. RATRIX applies the key operating characteristics of successful rating agencies through (a) the seasoned rating judgment and marketing expertise supplied by senior management of RATRIX and its affiliates, (b) the demonstrated expertise of ORC, as a high-quality market research vendor, in conducting independent, objective, and reliable research, (c) the demand for services generated by the public nature of RATRIX’s rating systems and media endorsement, (d) the application of a “rating agency” marketing paradigm directed at multiple constituencies, e.g., consulting and public relations firms, media, investors, consumers, and industry groups, to generate “demand-pull” for its ratings, and (e) the publication of its ratings and related services in a manner that capitalizes fully on web-based information delivery, linkages and virtual production processes.